Welcome to Vernacular Etc., a small, independent store located in the Hamptons at the entrance of Amagansett Village where the concept of small is beautiful resonates with us on many levels.
Small stores have a distinct quality. They offer a personal point of view with an array of products carefully selected to reflect a singular philosophy and aesthetic. According to recent article in HOUSE BEAUTIFUL (May 2015), “little shops” are going through a revival across America. Small independent stores are often edgier (we hope we are, too!) and more charming (think Paris!) and greatly contribute to a sense of community. Whether dubbed sustainable, lifestyle, unassuming luxury or indie, Amagansett is home to several independent shops and precisely for that reason we feel right at home here. Vernacular Etc. resides in the former barbershop and we fill every inch of our store with carefully curated items. Even the barber’s mirror is used to hang art!
And our point of view? We like the unassuming and minimal, the bold and unexpected. We believe that these different qualities not only coexist, but also enhance one another. When we discover beauty, wit and unique craftsmanship, we showcase emerging artists and designers who create original pieces, often in limited quantities. We cultivate close relationships with the artists we support and we hope that our customers will do the same with us.
Shop small stores. Stop in at Vernacular Etc. to browse and chat. And see that small is beautiful.